Have you ever wondered why only a particular time is displayed in advertisements of a mobile phone manufacturer?

Have you ever wondered why only a particular time is displayed in advertisements of a mobile phone manufacturer?

Here’s why..


You may or may not have noticed that the time shown on Apple’s products is always 9:41 AM.

When former iOS Chief Scott Forstall was asked about this, he told,

We design the product launch keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly. And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are — the secret of the magic time.

He said 42 minutes because, some of the early iPhones displayed the time 9:42 AM, but Apple shortly began using 9:41 AM afterwards.

Coincidence- Steve Jobs first announced the first iPhone exactly at 9:42-dot!
Here’s an excerpt from the live-blog during the event:


You may have noticed that clocks on HTC devices always show the time 10:08 on the display.

The reason for this, as mentioned on HTC Blog is:

10:08 is the time at which a 12-hour digital display will have the maximum number of digit “segments” turned on, helping ensure the display is working correctly. This is also the time used on analog clocks in advertisements because the clock hands are symmetrical, they don’t block the logo and they form a “smile” on the clock face.


Xperia Smartphones/Tablets usually show the time 10:35 on their screen.

The reason for this, as mentioned on Sony’s Official Xperia Blog is:

10 is the chemical element for Neon while 35 is Bromine and you can add all the numbers together to make 9 which in Greek mythology refers to the nine muses. 35 was the retired shirt number of Basketball player Kevin Durant and it’s well known that in music the interval of a major tenth is an octave.


Nokia/Microsoft usually sets the time corresponding to the model number of the device. For example:

Time is set to 9:50 on Lumia 950 Smartphone.

Time is set to 6:50 on Lumia 650 Smartphone.

Other manufacturers which use the same time on all it’s devices, but the reason is not known:


Samsung shows the time 12:45 on all of it’s devices.


Motorola generally shows the time 11:35 on it’s devices.

Hope you enjoyed reading this!

I may have missed out some, please let me know in the comment section, if I have.

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